New Platinum Plus Shampoo offers deep violet toning for medium to dark blondes and highlights. Platinum Plus Toning drops can be added to Paul Mitchell shampoos, conditioners, treatments, and stylers for instant, customizable purple toning.

Key attributes:

  • Highly concentrated violet shampoo instantly tones color and neutralizes brassiness
  • Boosts brightness after just one use
  • Hydrates and helps improve manageability
  • Leaves hair feeling soft and healthy with beautiful shine
Platinum Plus kit