At Larijames, we get it. Blondes are a big deal. Whether your shade is cool and dusty, platinum or golden, our Paul Mitchell® products provide you with everything you need to address every blonde texture and tone.

Forever blondePaul Mitchell Forever Blonde

Repair and brighten blonde and highlighted tones

Protect the health of blonde locks—chemically treated blonde hair will grow weak and dull if not maintained properly. Forever Blonde® products offer intensive nourishment with KerActive protein, safflower oleosomes and macadamia nut oil to penetrate, repair and moisturize weak hair while sealing the cuticle for brilliant, salon-quality results every time.

KerActive is an advanced development in activated keratin, which enables the special keratin molecules to “hug” the hair, adding lustrous conditioning and a smooth feel. Considered nature’s most effective delivery system, the unique structure of safflower oleosomes allows the oil to be delivered directly onto the hair shaft to provide long-lasting hydration and moisture retention.

The Forever Blonde product line includes shampoo, conditioner, and dramatic repair spray.

Platinum BlondePaul Mitchell Platinum Blonde

Cool Brassiness and Eliminate Warmth!

Our family of Paul Mitchell® Platinum Blonde products provides perfect solutions for blonde, white and silver-colored hair. Formulated with a violet tint, they help cancel brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair gorgeously radiant with a beautifully soft, healthy shine.

The product line includes shampoo, conditioner, and toning spray.